Studies reveal that almost fifty percent of the startups and SMEs are not utilizing the benefits of online web presence. Most of them are not even having a website or social media presence in this age. Reason behind that could be the unawareness to the benefits of website existence or priorities differentiation. Many of the Startups and SMEs are low in budget so they drop the idea of website development and social presence. They rank it lowest in their priorities list because they consider it less beneficial to achieve their financial goals.
This article will elaborate you briefly that why having a website is important for startups and SMEs.
Benefits of Having a Website for Startups and SMEs
Inform, Engage and Convert:
Unlike traditional marketing via Radio, Television and Print media where you just keep on bursting the information to the audience, website and digital presence is focused on informing, engaging and converting the potential customers. You and your organization must be invisible to many market segments due to geographical and medium limitations. An authentic and well managed website makes startups and SMEs visible to the segments to whom you were invisible before.
Effective sales tool:
Website has proven to be one of the most effective and reliable sales tool which help you in growing your target market, understanding your customers concerns, analyzing your customers behaviors, decision support and conversion optimization. You can incorporate multiple Call-to-Actions to lead customers towards a specific landing page and help them in making a decision to purchase your products and services.
Increase authority and credibility:
In recent few decades, customers have become more sensible and concerned about the authority and credibility of the vendors. Before making any online or offline purchase, they prefer to check out the credits and reviews about the specific organization or vendor. If they find an authentic resource about any organization, they are more likely to make a purchase. As startups and SMEs are not in top brands so they must take some steps to prove their authenticity.
Queries and Rankings:
If startup and SMEs want to make higher sales in comparison to the big brands available in the market from ages, they have to focus on their search queries and search rankings. By performing some white hat SEO techniques, they can become the top results in the Google SERPs. If you are struggling to beat the mega names in your industry, beat them in their web presence first.
With the help of a website, you can get the email list of your customers and potential customers which can be used later for multiple purposes. Startups and SMEs can pitch them their new products, sales and package deals using their email addresses. Furthermore, they can also conduct surveys and researches by contacting them on their emails. They can also collect the email via subscriptions and signups.
After reading this piece of writing, I hope you will be well aware of the benefits of having a website for startups and SMEs. This is how they can take advantage of this new phenomenon.