E-commerce is leading the marketing nowadays. Previously, there were other platforms like EBay and Amazon where people used to build their stores to sell products. But, with the passage of time, dedicated business websites took place and lowered down EBay and Amazon business. E-commerce is playing a vital role in the arena of online shopping but there are couple of factors which can destroy it. You can lose your target market and potential leads if you are having a poor website design. After all, website design is the element which gives first impression of your E-commerce site to the visitors. It is the area where any person interacts to your business at first step. Your website design must be appealing but how? Here are my 5 tips on how to design a website to make it more appealing.
Let Colors Play The Game!
Before selecting any color scheme, make sure you have selected your target market. Color selection completely depends upon the gender and age group of your market. Females prefer a different color family while males go for the other one. While designing your website, keep in mind this game.
If you are going to run a website for females, go for some feminine colors like purple, green and pink. While, on other hand, if the website is designed for males then go for masculine family like black, grey and blue.
Simple yet mesmerizing website design!
Try to make your website simple and clean. An overstuffed pane is never appreciated by the visitors. Your home screen and product pages must be easily understandable. Simplicity does not mean ugliness or dullness.
Your banners, products and images must be perfectly sized and placed. Put your featured products at top of your pages. Do not confuse the visitors and make them think where they actually are and what the website is about. Visitor should understand your website motto in a single glimpse.
Website flow and navigation!
Try to make your website design as user friendly as you can. Make the flow of website easily understandable. Prioritize your elements which you want to display on your page. Assign them scale depending upon their priority. Use contrasting colors and hover schemes. Introduce the function of zoom in and zoom out for your website images.
Website coding and platform:
Although website code and website platform are the elements which does not belong to the front end of any website that much, but it is only for a lay man. A developer knows how much it matters. Some web layouts and platforms are getting obsolete by time. Latest web browsers do not support them.
So, use latest web design and development platforms with refined codes. Do not overload the dynamic codes which make your website heavy and slow.
Almost 70 percent of the global online shoppers and net surfers are now using their mobile devices as replacement of desktops and laptops. A new word has been coined as M-commerce. Mobile E-commerce is growing at a very fast pace. Your E-commerce website must have a mobile version otherwise a number of your website items get blocked or hide on mobile devices.
A mobile version completely changes your website for mobile visitors. Take this step to make your website more appealing and profitable.
That was all from my side on website design. I hope these 5 tips on how to design a website will help you in future.